How Organizations Benefit

Research repeatedly shows that regardless of the industry you’re in, one-on-one coaching has proven to be the most effective way for people to improve their performance in organizations worldwide! It has been said that what a personal trainer does for your body, a coach can do for your head!

Like personal training, the coaching process is time efficient and customized for the unique needs of busy professionals.Often these individuals are hi-impact contributors or they are being groomed for promotion and need to mature professionally in one or two key areas.  

Organizations can’t grow without growing their people. Coaching is an investment in human capital thatis time efficient and customized for individual’s unique needs. When senior executives ask themselves, “What does it really cost to replace a person?”, they know they’d rather support the growth of high potentials who have a few behaviors that don’t work as well as they’d like, instead of losing them or not be able to promote them. It’s a proven fact that people go the extra mile to get out of their own way to meet their goals when they have a coach! 

At the end of the day, studies show revenues increase if employees communicate and cooperate in ways that work! No matter how hard they try, individuals continue to get the same results, until they have someone to help them change. Because of confidentiality issues, employees are reluctant to open up and admit their weaknesses to anyone internal to the organization. They need a trusted confidant who comes from outside the organization. A coach can help them see new possibilities for resolving challenging situations, establish a different relationship to what’s going on and produce new behaviors that work.

The Washington Post reported in 2004, “Booz, Allen, Hamilton hired a consulting company to study the return on its coaching program. The study found that all leaders applied what they learned to improve their own development, while 53% went beyond that to make significant improvements in their relationships with peers and team members. Coaching for the prior year’s 45 participants cost $414,310, a 689% return on investment according to the study.”

Companies that have used coaching as a development tool know that:

  • everyone wins! . . . the person being coached wins, colleagues win, the organization wins, even their family wins!
  • their investment comes back with compounded interest
  • business breakthroughs happen
  • relationships are more productive
  • people raise productivity levels
  • clients are more satisfied
  • internal morale improves
  • stress levels decrease
  • current and future leaders find a renewed commitment to the organization! 

How do we know these benefits are real?

Manchester Consulting did an extensive study of the return-on-investment for coaching services in 2001. The resulting article, “Maximizing the Impact of Executive Coaching: Behavioral Change, Organizational Outcomes, and Return on Investment” (see link below), put a conservative estimate of the payoff at $100,000, six times the cost of coaching. They found that 28 percent boosted quantifiable job performance in sales, productivity or profits by $500,000 to $1 million. In addition, the following intangible results were cited:

  • 77% said they had better relationships with direct reports,
  • 71% had better relationships with bosses and stakeholders,
  • 67% had improved teamwork,
  • 63% had better relationships with peers,
  • 61% had improved job satisfaction,
  • 52% had reduced conflict,
  • 44% were less likely to resign from their company than they were before,
  • 37% had better relationships with clients. 

Please follow this link for more details on the Manchester study.

To learn more, see:

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